The Importance of your entities identity should never be undermined. It's how your public remembers you in their psyche. It IS your end all-be-all. I believe in long-term relationships therefore; will always place the utmost importance on creating a brand & identity that works & last long-term. The better you do, the better we all do!
There are different approaches and some 101 do's and dont's with logo design and entity identity. You can go over the entire process from start to finish by reviewing the Flipbook below which outlines logo design/mascot design/custom illustration process.
SCROLL DOWN TO CHOOSE YOUR LOGO PACKAGE